Vacation rental owners entering 2026 with a simple reality: demand is growing, but so is the sophistication of everyone competing for the same guests. Hosts who plan pricing, distribution, and guest experience as one system usually see stronger calendars and better margins. According to Precedence Research (2025) , the global vacation rental market size reached 97.85 billion USD in 2025 and is forecast to grow to 134.26 billion USD by 2034, which means more demand but also mo