Mike's property in Mount Pleasant had been under third-party management from 2017 to 2023. While the management team did a solid job, they never optimized the listing or provided any actionable suggestions for improvement. After taking over in June 2023, Mike made some key updates, including adding new amenities like a coffee bar and beach supplies, refreshing the photography with twilight shots, and improving guest experience, which boosted his reviews from 4.8 to 4.95. However, Mike soon realized that the management company, despite claiming to do revenue management, was leaving money on the table. By working with SynergyStays, we focused on increasing occupancy during the off-peak seasons and strategically raising ADR during peak seasons and compression events. The results were impressive: Mike saw a revenue increase of $21,800 (a 37.5% growth) in the first year, all while the local market was experiencing a decline. Mike’s property not only outperformed the market but also became a top-performing listing, demonstrating how the right strategies can transform a property’s performance.